- Nov 9, 2012
First impression of any business depends on its carefully designed website. A good amount of thought, time and money need to be invested in the designing and if needed stepwise improvement of website design. Hiring professional website designing services can be a good option to save time and make it cost effective. Following is a list of 12ways to improve your website: Website Navigation — Ease of navigating your website will allow the user to find exactly what’s been looked for. It will also boost the search engine rankings of your website. A descriptive website which tells the user what’s on offer in fewer clicks is popular with the users and can help to convert the user into a potential customer. Call To Action Text (CTA)— Clear calls to action are specific and self explanatory viz. ‘Download’, ‘Reviews’, etc. They are in first person telling the visitor what to do. The CTA are in colors that compliment the website background. Carousels — Should be used only if it is of any relevance and value addition. The number should be restricted to 1-3 to retain interest of the user and they should not be auto forward slides. According to Smashing Magazine, using a carousel for image galleries on a product detail page may be very useful to users that are browsing on a mobile device. Social Proof — To convert users into customers a message or a quote or a testimonial by an influential personality acts as a social proof of the credibility of your site and product. Testimonials — Good things or opinions expressed by great, famous, loyal clients should be made very visible. Videos, Tweets, etc. should be scattered throughout the site such as the product page, case studies section, etc. Team Pages — The success of a business depends to a large extent on how wellaconnectis there between the people of the company and its clients. The website pages should give the company profile, employee details, work culture, etc as they project a transparent communication. Live chat — This offers an instant insight into the interest of the client garnering immediate feedback on the site and striking an effective communication with the clients and prospective customers. Mobile friendly — Mobile friendly web pages offer a good user experience. The visible links and ease of navigation is a must have which will enhance the mobile search ranking of the site. Internal Linking — To keep the clients moving through the site, provide various links so that they do not hit a dead end and lose interest. e.g. Link the home page to various services which in turn can be linked to contact form. E-mail sign up forms — The sign up process must be crystal clear as to why the user is signing. The forms should be prominent, offer social proof and promise something concrete that will interest the potential customer. Forget the Fold — Stuffing all information above the fold will make it complicated to scan through. Only important message should be on top. A good reason to scroll will enable the users to go down the fold. Thank You Page — To maintain the interest of the visitors and give them a reason to revisit and stay on your site, a thank you page can be effectively used viz.’Sign up through this page’ or ‘Offering best fortnightly deals’ or ‘Look for more news’, etc.